Digital Observatory Research Cluster 

Billions of people play games, use social media, and engage with other digital technology every day. When we interact with such technology, we leave behind traces in the form of data. This provides a unique source of insight into human activity and behaviour at an enormous scale. The Digital Observatory Research Cluster (DORC) is an international research network that leverages this data for socially beneficial research. We help stakeholders access and analyse large-scale datasets from and around digital technology, and fuse this data with information on behaviour, culture, wellbeing, economics and more.