Using data to make games better
Video games are a global interest, but information about precise behaviours, engagement, and scale is difficult to find. This project aims to bring better information about global gaming engagement directly to video game creators, providing better support for creating and marketing games in addition to improving the sustainability of video games. We are producing a website to host information about player behaviours on a global scale with an unprecedented scope.
Project contact: Anders Drachen and Christine Tomlinson
Research topics: #game analytics #sustainable games #global gaming #player behaviours
- Zendle, D., Flick, C., Halgarth, D., Ballou, N., Demediuk S. and Drachen, A. (2023): Cross-cultural patterns in mobile playtime: an analysis of 118 billion hours of human data. Nature Scientific Reports (13), 386. https://doi.org/10.1038/s41598-022-26730-w
- Zendle, D., Flick, C., Gordon-Petrovskaya, E., Ballou, N. Xiao, L. Y. & Drachen, A. (2023): No Evidence that Chinese playtime mandates reduced heavy gaming in one segment of the video games industry. Nature Human Behavior. https://doi.org/10.1038/s41562-023-01669-8
- Zendle, D., Flick C., Deterding, S., Cutting, J., Gordon-Petrovskaya, E., Drachen, A. (2023): The Many Faces of Monetisation: Understanding the Diversity and Extremity of Player Spending in Mobile Games via Massive-scale Transactional Analysis. ACM Games 1, 1, Article 4 (March 2023). https://doi.org/10.1145/3582927
- Zendle, D., Flick C., Deterding, S., Cutting, J., Gordon-Petrovskaya, E., Drachen, A. (2023): The relationship between lockdowns and video game playtime: A multilevel time-series analysis using massive-scale data telemetry. Journal of Medical Internet Research (forthcoming). http://dx.doi.org/10.2196/40190
